Corporate Vision—
Become a world-class metal forming equipment manufacturer and system integration service provider with leading technology.

The vision of “becoming a technologically leading world-class metal forming equipment manufacturer and system integration service provider” outlines a blueprint for an industry leader with global influence, which will surely inspire Yangli people to “innovate, transform, and develop The trend of “OK” is striding towards the future.
 
Enterprise mission—
creating a future for employees, creating value for customers, and creating prosperity for the society.

The sacred mission of “creating future for employees, creating value for customers, and creating prosperity for society” is the fundamental reason for Yangli’s existence and development. Every step we take will be a scale on its historical coordinates. Diligent and intelligent people will be able to play their moving notes in the movements made by Chinese intelligence.
 
The core values ​​of the company
are employee-oriented, employee-oriented, and employee-friends.

The so-called “employee-oriented” means to give full play to the main role of the majority of employees; the so-called “employee-oriented” means to pay attention to the overall planning of enterprise development and the fundamental interests of employees; the so-called “employees as friends” means to care The thoughts and lives of employees, and earnestly safeguard their legitimate rights and interests.
 
Development strategy—
intelligence, specialization, heavy-duty, large-scale and internationalization.

Intelligentization is the strategic direction of Yangli’s transformation and upgrading; specialization is the basic criterion of Yangli’s industrial positioning; heavy-duty is the main goal of Yangli’s product structure adjustment; scale is an important guarantee for Yangli’s sustainable development; internationalization is Yangli The only way to become a strong brand.
 
Three-product strategy—
variety, quality, and taste The

three-product strategy is Yangli’s brand strategy. Its core content is to support the brand with variety, lead the brand with quality, and enhance the brand with taste.
 
Entrepreneurial spirit—
Be calm and pragmatic, strive to innovate, and pursue excellence.

Meditation and pragmatism are the foundation of the spirit of vigorous strength. It is to keep your mind on the ground, keep your feet on the ground, work hard, tell the truth, work hard, and do real things. Striving to innovate is the core of the spirit of Yangli, which is to overcome difficulties, dare to be the first, introduce the old and bring forth the new, and dare to innovate. The pursuit of excellence is the purpose of the spirit of Yangli, which is to have high standards, strict requirements, never satisfy, and forge ahead with higher goals and requirements forever.
                            
Corporate style:
shrewd, civilized, and enlightened.

Smartness lies in being good at binding opportunities, civilization lies in abiding by honesty, and enlightenment lies in mutual aid.
 
Yangli logo and interpretation  

The brand logo of Yangli Group uses the English font “YANGLI” as the logo graphic, which is internationalized and easy to read. The logo itself is the pronunciation of Yangli. The “Y” is graphically processed in accordance with the industry characteristics of the company. The association of metal plate processing machinery is also included in the image of “give me a fulcrum, I can pry up the whole earth”. The combination of the red triangle and the dark gray body reflects the passion of Yangli people’s rationality and rigorousness. The spirit of creation. The logo has well inherited the essence and connotation of the original logo of the group, and the modern design language has optimized the brand image of the group.